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Kira Klaas's avatar

I agree that the summer capsule collection feels slightly out of place for Glossier. In some ways, it's not at all—limited drops and playful merch have always been connected to the essentials, mostly in context of their pop-up experiences. Labeling it a summer capsule is smart. But this one introduces a large enough design gap that it feels like a missed opportunity for co-marketing/co-branding with another brand who already occupies this space (along the lines of Sézane, Left on Friday, Farm Rio, Sun Bum, etc.).

Also a great point re: their basketball/sports collaboration. Sponsoring basketball is one thing, but they haven't fully stepped into the narrative of makeup/skincare/beauty's role in sports (imo a white space). The emphasis on basketball alone means it's not relatable to most (compare that to OV's "doing things" tagline that was universally relatable).

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Lara Pena's avatar

10/10 vibe investigation 🌟

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