Touch wood, I've never had any particularly bad experiences with Airbnb. I'll be paying close attention to vrbo for my next travels. Have you tried Idealista? Friends have recommended this for Europe but am yet to try. Agreed with what you said, the visuals are lacklustre but they nailed it with the copy! A perfect example of playing off competitor weaknesses
Touch wood, I've never had any particularly bad experiences with Airbnb. I'll be paying close attention to vrbo for my next travels. Have you tried Idealista? Friends have recommended this for Europe but am yet to try. Agreed with what you said, the visuals are lacklustre but they nailed it with the copy! A perfect example of playing off competitor weaknesses
Ohhhh I’ll check it out. It’s interesting. We decided that we are a primarily visual culture and have ditched the verbal.
airbnb does a great job with their copywriting. loved reading this piece!
thank you angel :) yes, it’s so fun. so much personality and punch
Really smart as always rem!
thank you cam!!!